![]() There are many STEM kits that are on the market which cost, and are worth much more, than $20. Did the Amazon Toy Club just drive down the prices in the STEM kit market? Will parents and kids get hooked on the STEM club and graduate to spending more dollars on higher end products? Or did Amazon accidentally stifle innovation and close down the market for these innovative products? We have to assume Amazon is in the business of making money and does not want to sell kits that cost more than $20. Amazon can control the cost of it’s exclusive items. Looking at the details provided, Amazon is able to offer a modest $20 per month price point by offering only Amazon exclusive items. That makes sense. Amazon’s marketing and brand power can drive more interest in STEM than any other company. There is the likelihood that Amazon STEM Club can expand the number of kids exposed to STEM. We might look at kids ten years down the road giving credit for engineering degrees to Amazon. At the very least, STEM is all over the news today as a result of Amazon’s announcement. But let’s look at the announcement positively. ![]() The STEM Club sounds wonderful for parents, but not so wonderful if you are the CEO of a STEM kit company that isn’t in the STEM Club. Did Amazon commoditize the market for STEM kits? Did Amazon step on innovation? Did Amazon’s Announcement Turn STEM Toys into a Commodity?Īmazon announced that they have opened STEM Club Toy Subscriptions that for $20 per month will provide, each month, an age appropriate STEM toy for your child. They STEM Club is open for 3-4 year olds, 5-7 year olds, and 8-13 year olds.
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